Prabal Gurung, Christian Siriano, and Universal Standard are other companies that have been added during these last months with collections of inclusive sizes for all bodies
Since Michael Kors in 2017 on his catwalk in New York summoned Ashley Graham, the most famous model plus size, to parade in the most important fashion week, renowned designers and international firms are slowly starting to open its catwalks to all types of body.
For the curvy woman, it was almost an odyssey to be able to find shapes that fit her body. Today it still is, but several designers such as Christian Siriano, Jason Wu – in collaboration with ELOQUII – and Marc Jacobs have extended curves in their collections and set the example for other brands to bring larger sizes to market. The goal is to give the message that it is not necessary to have a perfect body to wear a designer piece. All deserve to be included.
Universal Standard, the brand of sizes for all women (Instagram @universalstandard)
Two recent campaigns were decisive for the debate on the image of plus-size models in graphics, both on public roads and on social networks. One of them is the model Paloma Elsesser of size 14 (USA), who posed for the large-size firm Eloquii in collaboration with the designer Jason Wu. The other, instead, put in the center of the scene to La’Shaunae, who posed in shirt and underwear for Universal Standard, a signature that has all the sizes, from 0 to 32 (size USA).
The Chinese designer Jason Wu presented a capsule collection with luxury dresses adapted for a model plus size body. One of the main pieces that formed part of the capsule was an asymmetric black paillette dress with a large cut on the skirt, a traditional little black dress with long sleeves, a body and a boat neckline.
Other of the character designs of this collection was a princess dress made in lace and tulle with V neck, draped, plume and cut at the waist. But not only the dresses were the protagonists, but the male suit was also present with a tuxedo style jacket with satin lapels and slacks.
Wu became mainly known for being one of the chosen ones to dress the former first lady of the United States, Michelle Obama. During the years that have traveled in fashion, the former creative director of Hugo Boss designed many wedding dresses, but these last months he bet on the market of the plus size.
For its part, Universal Standard is already installed in the large-size market a long time ago. In the scale of the sizes of the United States, the curve of the jeans of this brand includes from 6 to 32, so that their pieces can be worn by both a thin woman and a plus size.
This American brand sells all kinds of garments. From underwear, footwear, and accessories to sportswear and denim line with cuts and different colors.
Prabal Gurung also opted for inclusive fashion with all sizes and to show it to the world chose the top Ashley Graham, who made a photo session with the new collection. “Prabal set a new standard, it takes someone like him who knows what he wants and is respected in the industry,” Graham said. “People like Anna Wintour from Vogue, photographers like Steven Meisel or other designers will see the campaign and that’s what it takes to change the industry.”
Christian Siriano, during the last week of fashion, presented his spring collection 2019 with the presence of curvy and plus size models to show off some of his designs. Siriano is known for dressing up Michelle Obama, Ashley Graham, singer, and rapper Queen Latifah, plus model Danielle Brooks and host Oprah.
In the case of Alexander McQueen for the first time he climbed the runway to a curvy model in his spring-summer collection 2018 with Betsy Teske sheathed in a two-tone design in black leather and emerald green combined with accessories: bracelets, rings, necklace and rings The calf-length boots were also present in Teske’s triumphant Paris run.
Will Chanel, Louis Vuitton, Dior, and Valentino be encouraged to also bet on including both their collections and their catwalks to plus-size models?